SeaWorld’s latest financial figures have seen the marine park operator reveal a $175m loss in the second quarter of 2017.
Attendance was down by 353,000 for the first six months of the year compared with 2016 as the company continued to struggle with what it describes as “…public perception issues which have resurfaced since the company reduced marketing spend on its reputation campaign“, four years after the release of the documentary “Blackfish“. The award-winning film focused on the life of Tilikum, an orca from Iceland who was held in captivity by SeaWorld and died earlier this year.
Shares in the company hit an all-time low on Tuesday following the latest results.
Find out more about orcas in captivity.